MRS Technologies
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About MRS Technologies
MRS Technologies, a subsidiary of the MRS Group, specialises in customised hardware and software solutions. Their offerings drive innovation, enhance efficiencies, and elevate the performance of their clients.
Project requirements
Our goal was to position MRS Technologies as the leading IT company in Pakistan through the implementation of a compelling employer branding strategy. This initiative aimed to attract highly skilled experts to align themselves with the organization in the fiercely competitive industry.
Goals
Employer branding: Position the brand as the foremost employer in the country, appealing to top-tier professionals in their respective fields.
Custom corporate website: Craft a seamless, customised website that not only substantiates the company's standing in the IT industry but also serves as a magnet for high-calibre talent.
Establish digital presence: Set up a strong active digital footprint, solidifying the company's visibility and credibility in the industry.
UI / UX
MRS Technologies wanted to refine its brand identity for the local industry, establishing its strong position of leadership. Special attention was given to the user-friendly career page for smooth job applications.
Brand integration
Balancing MRS's distinctive brand elements, we merged modern and elegant designs, injecting sophistication into the Pakistani IT landscape.
Balancing MRS's distinctive brand elements, we merged modern and elegant designs, injecting sophistication into the Pakistani IT landscape.
Intuitive iconography
To streamline user interaction, we opted for intuitive icons, reducing cognitive load, and enhancing ease of navigation.
To streamline user interaction, we opted for intuitive icons, reducing cognitive load, and enhancing ease of navigation.
Local imagery
Through the utilisation of high-quality, original imagery featuring local talent, we cultivated trust and positioned MRS as a relatable industry authority.
Through the utilisation of high-quality, original imagery featuring local talent, we cultivated trust and positioned MRS as a relatable industry authority.
Responsive UI / UX
We gave special emphasis on ensuring a seamless user experience, both on desktop and mobile platforms.
We gave special emphasis on ensuring a seamless user experience, both on desktop and mobile platforms.
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Graphic design
Harmonising simplicity with creativity, MRS Technologies wanted to speak directly to the Pakistani audience, setting new standards in visual communication.
Social media designs
Tailoring the digital presence of MRS Technologies to resonate with the Pakistani audience on social media, we employed a clean and accessible visual language aligned with common preferences.
Versatile photography
The combination of a handwritten cursive font with a sans-serif font was used to make the brand outlook as versatile as possible. This helped the brand be flexible and cater to both formal and informal instances.
Print media designs
We embraced experimentation and used bold print designs, incorporating solid colours and unconventional elements while adhering to the corporate framework.
Pitch decks and presentations
Created compelling visual narratives, captivating audiences, and ensuring the message was conveyed with impact and clarity.
Merchandise designs
Our distinctive designs breathe life into merchandise, transforming products into captivating brand ambassadors with the logo and specific design elements taking centre stage.
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Video & animation
MRS Technologies aimed to distinguish itself from competitors by featuring professional-grade, customised, high-quality videos on its website and social media platforms, each optimised for the specific digital platform it was published on.
Professional corporate videos
By incorporating sleek professionalism, we visually defined MRS Technologies, conveying its essence and offerings.
Engaging social media video content
We showcased the vibrant work culture, through light-hearted videos evoking a sense of FOMO within the target audience and sparking a desire to be associated with MRS Technologies.
Dynamic event recap videos
We ensured videos captured the competitive spirit and high-energy atmosphere by comprehensively covering both internal and external events, reinforcing industry presence.
Seamless motion graphic & animation
To ensure strong brand recall, each video featured a smoothly integrated animated brand logo intro and outro.
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Custom website development
MRS Technologies sought a scalable, fast-loading website for seamless user experience across devices and browsers, ensuring adaptability with the company's growth.
Next.js full-stack expertise
We harnessed the capabilities of Next.js to craft a bespoke, full-stack web application development experience that tailored precisely to their needs.
Typescript for clean code
We opted for Typescript, an advanced programming language, to ensure the codebase remained clean and highly maintainable for the long haul.
Rigorous testing & CI/CD
We did thorough testing, including linting, unit tests, code reviews, e2e testing and automated deployment pipelines, to ensure the website met the high standards.
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Digital marketing strategy and social media marketing & advertising
MRS Technologies aimed to attract top global talent. We strategically positioned them through customised campaigns as preferred employers in Pakistan. These campaigns featured compelling posts, captivating videos, and targeted ads on social media all designed to boost engagement and broaden their social reach. This effort worked to strengthen their brand image and gain a competitive edge.
Employee engagement campaigns
Dynamic work culture: We engaged employees in festive celebrations with lively activities, fostering a vibrant work culture.
Employee well-being focus: We prioritized employee well-being through internal workshops and podcasts focusing on mental, and physical health,and work-life balance.
Collaborative Competitions: We showcased the competitive spirit by participating in friendly startup competitions and celebrating achievements together.
Employer branding campaigns
Strategic event sponsorship: By sponsoring and attending prominent technical events such as NERC, NASCON, COMPECC and job fairs, they connected with the right audience nationwide.
Thought leadership podcasts: Through engaging podcasts with industry leaders, we solidified MRS’s prominent presence in the industry.
Industry engagement campaigns
Nurturing future talent: Established an annual Internship Program, offering selected university students a glimpse into MRS Technologies while evaluating their expertise.
Empowering through CSR: Engaged in CSR activities to creatively teach children machine learning, contributing to the community, and promoting technological literacy.
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Content marketing
To achieve our objective of positioning MRS Technologies as the employer of choice and recognized industry experts, our content strategy emphasized knowledge-sharing and gave top priority to employee well-being.
Engagement-centric social media strategy:
We adopted a simple, conversational tone on social platforms to foster and boost engagement.
Employee showcase scripting:
Infused with a light-hearted approach, our scripts captured the authentic joy and camaraderie of the team during fun activities.
Authoritative website copy
To solidify our industry presence, we struck a balance between simplicity and formality in our copy.
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SEO marketing
To enhance online visibility and organic search rankings, MRS Technologies sought to implement a comprehensive SEO strategy from keyword optimization to technical enhancements.
On-page SEO optimization
We strategically integrated short and long-tail keywords in copy, titles, headers, and meta descriptions, while also optimizing image file names and alt texts.
Off-page SEO enhancement
Through purposeful partnerships with industry experts, we established a network of high-quality backlinks, significantly bolstering the website's authority and credibility.
Local SEO strategy
We tailored a local SEO strategy, optimising for specific locations. This led to prominent visibility on local maps and business listings.
Technical SEO
We carefully structured the website, including sitemaps, URLs, and schemas, to enhance the crawling and indexing process.
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