Renata Marusic
5m read
About Renata Marusic
Renata Marusic, a seasoned bakery equipment supplier based in Croatia, had a deep understanding of bakery requirements, including the optimal sizing and placement of equipment. This expertise prompted her to venture into bakery interior design, further enhancing her range of services.
Project requirements
We aimed to develop a complete brand identity, ensuring Ranata Marusic stands out in her niche. This involved creating a visual identity, including cohesive social media post templates, all aligned with her expertise to engage her target audience effectively.
Goals
Unique Branding: Establish a cohesive brand experience that seamlessly extends from the digital realm to the physical world.
Brand identity design
In the robust culinary industry, Renata Marusic aimed to cultivate a sophisticated and whimsical brand identity, one that would distinctly separate her from competitors in the field.
Flowy lettermark
We infused curvy lines into the otherwise refined initials for the lettermark, introducing a timeless and classic touch to the overall aesthetic.
We infused curvy lines into the otherwise refined initials for the lettermark, introducing a timeless and classic touch to the overall aesthetic.
Classic Helvetica font
The choice of using a classic, sans-serif font like Helvetica was deliberate to accentuate the sophisticated and understated persona we sought to convey. Its versatility made it a perfect fit for both digital and print media as the brand continues to expand.
The choice of using a classic, sans-serif font like Helvetica was deliberate to accentuate the sophisticated and understated persona we sought to convey. Its versatility made it a perfect fit for both digital and print media as the brand continues to expand.
Muted rose gold palette
The various shades of rose gold were selected to evoke a timeless allure, resonating with the feminine energy we aimed to infuse into the brand's overall identity.
The various shades of rose gold were selected to evoke a timeless allure, resonating with the feminine energy we aimed to infuse into the brand's overall identity.
Cohesive stationery design
To extend the brand experience beyond the digital realm, we crafted a clean and minimalistic design that harmoniously aligned with the brand's colour palette. This allowed the logo to stand out as the focal point, immediately capturing attention.
To extend the brand experience beyond the digital realm, we crafted a clean and minimalistic design that harmoniously aligned with the brand's colour palette. This allowed the logo to stand out as the focal point, immediately capturing attention.
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Graphic design
Renata Marusic sought uniformity across all digital platforms, leading to the creation of minimalist and refined social media templates designed to effectively convey various types of information
Templates with negative space
Allowing the design to speak volumes, we embraced a minimalist approach complemented by concise copy that subtly reflects the brand's essence.
Allowing the design to speak volumes, we embraced a minimalist approach complemented by concise copy that subtly reflects the brand's essence.
Social media templates with images
Opting for a balanced design, we showcased the product on one end while providing clear and concise copy on the other, ensuring seamless information dissemination.
Opting for a balanced design, we showcased the product on one end while providing clear and concise copy on the other, ensuring seamless information dissemination.
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