Wali
5m read
About Wali
Wali aimed to modernize Islamic financing for car leasing. Their transparent online platform adhered to Sharia law, providing users with a hassle-free experience from initial application through to the payment process.
Project requirements
Our mandate was to craft a distinctive brand identity design and a seamless user experience that would propel Wali into the forefront of the industry. This instilled confidence and trust in clientele seeking Islamic car leasing solutions.
Goals
Islamic branding: Craft an identity that reflects deep-seated Islamic heritage and values.
Easy and clear online process: Simplify the intricate financing process without overwhelming users.
Brand identity design
In a crowded financial field, Wali wanted to boldly assert its modern Islamic financing solution through distinctive branding, aiming not just to compete, but to lead.
Modern & minimalist design
We selected the Thuluth script calligraphy as a basis for the logo, which was clean and modern, to pay homage to the rich heritage of Islam.
We selected the Thuluth script calligraphy as a basis for the logo, which was clean and modern, to pay homage to the rich heritage of Islam.
Jaali pattern
The chosen geometric pattern was a nod to the elegance of Islamic architecture, resonating with revered religious centres and mosques worldwide.
The chosen geometric pattern was a nod to the elegance of Islamic architecture, resonating with revered religious centres and mosques worldwide.
Symbolic green
The shades and hues of the green colour palette effectively embodied the essence of Islam.
The shades and hues of the green colour palette effectively embodied the essence of Islam.
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UI / UX
Wali desired a website that would stand out in the car leasing industry. To break free from traditional finance platforms, we crafted an intuitive and transparent UI, aligning seamlessly with Wali's ethos.
Modern & minimalist design
The website and mobile app exuded a modern, minimalist aesthetic, making sure only relevant information was displayed to alleviate the cognitive load.
The website and mobile app exuded a modern, minimalist aesthetic, making sure only relevant information was displayed to alleviate the cognitive load.
Seamless user experience (UX)
Every step, from account creation to selecting the desired car and online transactions, was meticulously designed for intuitive navigation and ease of use.
Every step, from account creation to selecting the desired car and online transactions, was meticulously designed for intuitive navigation and ease of use.
Responsive UI/UX:
With a focus on both desktop and mobile interfaces, the aesthetically pleasing UI was crafted to provide a smooth experience.
With a focus on both desktop and mobile interfaces, the aesthetically pleasing UI was crafted to provide a smooth experience.
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